Driving Good Traffic

Like many of our clients, it is likely that you already have a decent SEO and branding strategy in place that generates you a high level of traffic.

In the current economic climate, you are likely to be reluctant to invest more heavily into marketing – winning quality traffic can be expensive and your conversion rate is probably around 0.5-2%, making margins tight.

We agree with you – simply paying out more and more on marketing is not the right answer. The best, most cost-effective way of winning new business is by concentrating on converting more of your existing visitors into buyers, which is what we base our media buying strategies upon.

So how do we do that?

We use proven visitor behavior and temperament models to create visitor personas – the definitive character-types within your key prospect groups – to enable detailed prospect targeting at every stage of your marketing.

Ultimately, we design persuasive paths based on real people, which starts with the right marketing to generate the right traffic - good traffic - that is ripe for conversion into sales and leads.