Persona Creation

There is no “average user”. People approach websites and the buying process in different ways. Therefore, if you design for the “average user” you will leave the majority of your audience high and dry.

So who are these "users"? Are they all the same? Do they have different needs, characteristics and questions? Do they all have the same amount of product/ service knowledge that you do? Are they all at the same stage of the buying process? Do they know you already? Or is this the first time they have met you?

How are you bringing these people to your website? Do they come directly by typing in your URL or do they search for your brand? Your Category? Your products? Do these people come from organic search? PPC? Emails? Affiliates?

Address the Individual to Make the Sale

A well thought-out customer journey is based around persuading your visitors to take the actions you want them to take. Nothing is left to chance.  You need to provide visitors with the information they want, when they want it, in language that speaks to their individual needs.

In short: you need to design persuasive paths based on real people.

To do that you need to build an accurate picture of your different prospects and customers – not just top line “average demographics” but a detailed, realistic profile that highlights psychographic profiles, decision-making attitudes, personalities and professional requirements.

This can only be achieved through detailed persona development. Contact Us fpr a FREE appraisal into your customer types.