User-Centred Web Design

Websites need to look good. They are the first point of contact many people will have with your company and you want it to make an excellent impression, singing your brand values loud and clear.

However, your website has a more important role to do as well: create more sales and improve the ROI of your business. If a website is not selling effectively then it is not doing its job properly.

But why not do both?

Many designers will tell you that you need to choose between sales and looks - cold commercialism and "creativity" - but this simply isn’t true. You CAN have stunning designs that are still brilliant at converting users into buyers.

All of our designs are user-centered - that means they are based upon our Conversion Architecture framework which bases sales performance around the needs and requirements of the user - your prospects. It's not about what you want to say - it's about giving them the information they need so they can buy.

As you can imagine from being a part of The Online Sales Company, all of our designers are highly experienced in working with ecommerce sites, with usability regulations and best practise. However, we have made sure that they keep their creative juices to make sure we get the best of both worlds.